Medela kicks off online contest

MCHENRY, Ill. — Medela on Tuesday announced the launch of a new online Keep the Connection contest, giving moms a chance to win Medela breast-pumping and breast-feeding products.

"The Keep the Connection photo contest is an extension of our new Keep the Connection print campaign, which features a real mom and dad experiencing a true connection with their baby," stated Rachel Mennell, director of communications at Medela. "We wanted a way to showcase other moms keeping their connection — both physically through the life-giving benefits of breast milk and emotionally."

From March through December, two grand-prize winners per month will receive a complete Medela breast-pump prize package, including the Freestyle breast-pump and breast-feeding accessories valued at $500. Ten additional second-prize winners will receive a Harmony breast-pump and breast-feeding accessories valued at $100.

To enter, new and expectant moms can upload a favorite prenatal or post-partum photo to MedelaConnection.com that visually captures an emotional connection shared with their baby.

Contestants also will need to describe in 25 words or less their special "connecting moment," and can encourage family and friends to vote for their picture. At the end of each month, two grand-prize winners will be announced — one based on a random selection and the other a result of the photo with the most votes. Ten second-prize winners also will be randomly selected.

For full details, please visit MedelaConnection.com.