Medela makes breastfeeding simpler for moms
McHENRY, Ill - Medela on Monday announced the launch of the MyMedela app, now available for Android and iPhone, that offers digital breastfeeding support for pregnant, new and experienced mothers. This 24/7 resource provides mothers with robust tracking tools, along with personalized, expert advice on nursing and pumping. It delivers proactive guidance as well as tips that can lead to a positive breastfeeding experience for mother and child.
MyMedela offers a confidence assessment to understand mom's strengths and focus on her goals to then deliver customized feedback and support based on mom's answers and other data entries. The new app also provides a problem solver tool for answers to common breastfeeding questions, featuring tips from expert healthcare professionals.
In addition, the app can:
Track breastfeeding and pumping routines (e.g., time spent, volume and frequency);
Record information about baby's growth and daily activities, such as height, weight, sleep and diapers;
See snapshots of mom and baby's activities on easy-to-read dashboards; and
Receive personalized reminders, alerts and notifications that celebrate accomplishments and help moms manage breastfeeding challenges and goals.
The Centers for Disease Control and Prevention reports that while 79% of moms initiate breastfeeding, only 41% of moms are breastfeeding exclusively at three months. While breastfeeding is the most natural way to feed a baby, many mothers – even seasoned ones – need assistance and encouragement to ensure the most successful experience for baby and mom. Results from a survey conducted by Medela indicated that 70% of mothers do not meet their breastfeeding goals. New mothers who are worried about their breastfeeding success are more likely to give up.
