MedifVU, ProKarma launch cough-cold OTC selection app

BEAVERTON, Ore. — MedifVU and ProKarma on Wednesday unveiled a new mobile application, i-PharmAssist OTC, a simple consumer-friendly app that provides a list of appropriate over-the-counter medications based on the user's medical history, symptoms and preferences.

 

i-PharmAssist OTC gives users a personalized rating system for choosing the right over-the-counter medication for their cough, cold and flu symptoms. 

 

"Consumers are faced with a number of choices for OTC medication to treat symptoms like sore throat, fever and cough. The i-PharmAssist OTC app is a latest innovation driving the consumer health movement to bring better control and information to users when it comes to treating their health," stated Eileen Morrissey, CEO MedifVU. "ProKarma was able to dive deep into complex pieces of the backend to build a very robust database and deliver intricate data via a user friendly interface."

 

ProKarma's data architects and systems design team developed a customized application architecture to optimize MedifVu's proprietary algorithms and to accommodate a wide variety of OTC products and complex symptoms experienced by patients. The result is an intuitive, easy-to-use application that delivers results instantaneously.

 

"We were excited for the opportunity to partner with MedifVU and help empower consumers to better manage their health," said Vijay Ijju, chief technology officer, ProKarma. "The i-PharmAssist OTC app is a step toward the future of mobile health care, in which consumers can access accurate information when they need it the most."