Moberg Pharma focuses on speed of results in new Kerasal campaign

 

 

STOCKHOLM - Moberg Pharma in March launched a new national ad campaign for its Kerasal Fungal Nail Renewal brand, with a “strong media plan,” according to company executives, and featuring a new TV commercial. 

 

Though still in the early stages, initial results have been very positive, Moberg executives told DSN in late April. The brand’s new positioning and advertising is based on extensive consumer research fielded by the company in 2015, and is focused sharply on improving nail appearance. In addition, Moberg has also unveiled new packaging graphics for it, and sister brand Kerasal Intensive Foot Repair, a leading exfoliating moisturizing product for severely dry feet. 

 

The Kerasal nail relaunch also includes an impactful in-store program, professional marketing, heavy couponing and digital marketing.