More health bars are being sold online, according to latest 1010data report

NEW YORK — Health bar sales online totaled $80 million for the first seven months of 2017, according to a new report released earlier this week from 1010data, marking a 60% year-over-year increase.



Quest Nutrition bars are the most popular online, with a marketshare of 25%, followed by RxBar (14%) and ThinkThin (6%). RxBar, however, is the fastest-growing bar sold online, realizing a growth rate of 398%.



Amazon sells 87% of all health bars sold online. In fact, one out of every four bars sold online happens through Amazon's subscription service. After Amazon, Vitamin Shoppe and Bodybuilding.com sell the most health bars online.