NAD refers ad claims made by Coorga Nutraceuticals for its Grey Defense dietary supplements to FTC

NEW YORK — The National Advertising Division on Tuesday referred advertising claims made by Coorga Nutraceuticals Corp. for its Grey Defense dietary supplements to the Federal Trade Commission.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

NAD had requested substantiation for advertising claims that included “Reverse Grey Hair in 6 Months”; “Try Grey Defence Xtreme for 6 months, if the results don’t amaze, we’ll give you your money back”; “Grey Defence is a super-premium dietary supplement that is formulated to assist the body in reversing gray hair due to oxidative stress”; and “Grey Defence neutralizes hydrogen peroxide on contact, helping to slow, stop and reverse grey hair due to oxidative stress.”

The company, in response to NAD’s inquiry, declined to participate in the self-regulatory process. The advertiser noted that its decision was rooted in its concern about publicly disclosing the research upon which the company relies to support its advertising claims.

NAD was disappointed that the advertiser declined to participate in the self-regulatory process, the agency noted. In light of the advertiser’s position, NAD, pursuant to Section 2.9 of the NAD/NARB Procedures, referred this matter to the FTC for possible law enforcement action.