Nasacort Allergy 24HR makes sure you can smell that spring is in the air

CHATTANOOGA, Tenn. — Chattem on Wednesday teamed with Neil Pasricha, an allergy sufferer and bestselling author of "The Book of Awesome," as well as Charles Wysocki, a renowned expert on the science of smell, to educate Americans about the importance of smell and encourage them to celebrate the “awesome” scents of spring that often make us happy. 

 

Chattem's allergy remedy, Nasacort Allergy 24HR, is scent and alcohol free and is available over-the-counter at full prescription strength to help relieve nasal allergy symptoms like congestion, so even the worst allergy sufferer can enjoy the "Happy Smells of spring," the company stated.

 

For the more than 60 million Americans who suffer from seasonal and year-round hay fever and other upper respiratory allergies, symptoms like sneezing and nasal congestion can inhibit smell. “Smells are chemicals — and although many people think of chemicals as bad things, they are integral to our experiences,” Wysocki explained. “Smell is also the only sense with a direct link to the part of the brain called the limbic system, which governs emotion and behavior. That’s why for many people, smells can evoke feelings or make them recall vivid or emotional old memories. It’s a powerful sense that affects us every day.”

 

“Every day, I celebrate the little moments in life that are truly awesome — and from the smell of the first barbecue wafting over your neighbor’s fence to the smell of rain on a hot sidewalk, the spring time is full of them,” Pasricha added. “But like a lot of people, I suffer from terrible seasonal allergies and can’t smell a thing unless I take care of the symptoms with Nasacort Allergy 24HR. For me, awesome things are what life’s all about. So the more I manage my allergies, the more awesome things I experience.”