National Products Association expands social media presence

WASHINGTON — The Natural Products Association last week announced its presence across two new social media platforms — Pinterest and Google+. 

Consumers, industry members and policymakers can now stay up to date on NPA news, events, certification programs and advocacy actions in two new ways, the association stated. “Followers” also will get the latest details about federal and state legislation affecting the natural products industry, as well as news about current research and health trends. 

“Staying connected with NPA members and consumers is a top priority for NPA,” stated John Shaw, executive director and CEO. “These social media channels allow us to share information and interact with those in the natural products industry on an even closer level.”

To find out what’s happening with NPA and the natural products industry, interested parties can connect with NPA on Pinterest or on Google+. 

NPA can already be found on Facebook, Twitter and LinkedIn. NPA plans to further grow its social media presence next year through other social media, including YouTube.