Nature Made kicks off vitamin-bottle recycling initiative

NORTHRIDGE, Calif. Pharmavite on Wednesday announced its new partnership with RecycleBank, a leading green rewards program, in conjunction with the company’s Nature Made vitamin-bottle recycling initiative. The program will reward consumers for their recycling efforts and underscores Nature Made's commitment to helping consumers feel their best through more complete nutrition, wherever they are in life.

"We are committed to delivering quality products and programs that help enhance our customers' lives and the communities in which they reside, including providing opportunities to move toward more sustainable lifestyles," stated Mark Walsh, COO Pharmavite. "RecycleBank has made great strides since their founding in 2005 and we look forward to a very rewarding partnership."

Nature Made and RecycleBank share a common goal to greatly increase recycling and understand that encouraging consumers to take greener actions is a direct way to benefit the community. Nature Made's vitamin bottles are made of fully recyclable plastic.

The Nature Made bottle recycling promotion will educate consumers about the recyclability of Nature Made vitamin bottles, while rewarding them with RecycleBank Points for pledging to recycle. Participants in the program will pledge to recycle their vitamin bottles on RecycleBank.com, by entering the 12-digit bottle UPC code. RecycleBank offers an online destination for Nature Made's health-conscious consumers, to earn points for recycling and redeem them for great rewards, including products and services at hundreds of national and local retailers.

As part of this partnership, Nature Made is working with RecycleBank and the City of Los Angeles to launch the first RecycleBank program in Southern California, which includes several communities throughout the Los Angeles area as well as Northridge, home to Nature Made's corporate headquarters. Los Angeles and Northridge join the 300 other cities throughout the country that have opted in to participate and reduce the amount of waste and dramatically increase the amount of curbside recycling. Further, Nature Made will participate in a commemorative RecycleBank launch event at LA Live as part of the city's Earth Day activities.

Currently, RecycleBank services more than one million people across 26 states and also provides service in the United Kingdom.