Nature's Way pledges support of the Rainforest Alliance

GREEN BAY, Wis. - Nature's Way Brands announced Thursday it is donating 1% of its gross revenue from select products to the Rainforest Alliance. The donation will help support the international nonprofit to conserve biodiversity, ensure sustainable livelihoods and promote the rights and well-being of workers, their families and communities.

"Nature's Way was born from the earth in 1968 and our mission is to promote better health through the power of nature," stated Michael Devereux, president and CEO of Nature's Way. "We are proud to support the Rainforest Alliance, a top-rated charity that is helping create a world where people and planet prosper together."

Nature's Way Brands will donate up to $100,000 to the Rainforest Alliance based on the sales of total whole herbs, herbal formulas and standardized herbal extracts from June 1 to August 31, 2016.

"We are excited about this opportunity with Nature's Way, a company that has been involved in the environmental community for more than 47 years," commented Ana Paula Tavares, EVP Rainforest Alliance. "We appreciate Nature's Way's extraordinary commitment to support our mission with the goal of furthering responsible environmental and social stewardship through our work around the globe."