NBTY appoints chief customer officer

RONKONKOMA, N.Y. — NBTY on Tuesday announced the appointment of Andrew Archambault to the position of chief customer officer. Archambault has nearly 20 years of experience in the consumer packaged goods industry, most recently serving as VP and managing director for Bacardi USA, leading nearly 40% of Bacardi's U.S. spirits revenue. Prior to that promotion, Archambault joined Bacardi as the VP/managing director of the national retail sales business, leading Bacardi's business with national retailers.

 

"Andrew is a tremendous leader with an outstanding track record of building brands and developing world-class customer engagement strategies," said Steve Cahillane, president and CEO at NBTY. "This company is at the precipice of exciting change, and Andrew, as a key member of our leadership team, will play a critical role in helping to pave the way forward for our brands." 

 

Archambault succeeds Rich Scoza, president of U.S. nutrition, who is stepping down from his position. As chief customer officer, Archambault will own the customer experience and be responsible for executing customer strategy, increasing customer loyalty and retention and ensuring a consistent customer experience across the wholesale retail network.

 

Previously, Archambault spent 17 years at Coca-Cola, where he held various sales and commercial leadership positions, including VP roles with The Coca Cola Company and market unit VP for Coca-Cola Enterprises. He begins his new role immediately and will be based in Ronkonkoma, N.Y.

 

Archambault, 41, earned undergraduate degrees in business management and political science from Gettysburg College and an MBA degree from Georgia State University.