NBTY signs celebrity skateboarder Tony Hawk to promote vitamins
RONKONKAMA, N.Y. NBTY recently partnered with skateboarding athlete Tony Hawk on a new line of branded gummi-vitamins—the Tony Hawk HuckJam—that ought to appeal to Hawk’s half-piping fans, or boys between the ages of 8 and 16.
The chewy “gummy” vitamins, shaped like miniature skateboard decks, skateboard wheels and Tony’s signature hawk skull, provide a good source of 11 vitamins and minerals, including Vitamin C and Vitamin B-12.
NBTY has rolled out the vitamins nationally, the company reported. There are two sizes available—a 60-count bottle and a 180-count bottle. Both will contain three flavors: orange, cherry and grape.