LOS ANGELES — NDX Nutrition, a performance nutrition company, on Tuesday announced its new product, Kramp Krusher, a 3-in-1 chew that supports extreme training and endurance athletes by helping them avoid energy depletion, electrolyte loss and performance muscle cramping.
"Extreme training and endurance athletes are everyday rebels," stated Melissa Kunde, NDX Nutrition VP marketing. "They constantly push their physical limits. We developed Kramp Krusher to give these athletes more fortification versus just quick energy. Our 3-in-1 formulation prevents performance muscle cramping, hydrates and is energy-dense for fast, sustainable fuel and it tastes great."
Kramp Krusher contains extra potassium and is made with pectin. Potassium aids in cramp prevention, muscle hydration and faster recovery. Pectin ensures fast absorption. The chew is vegan, caffeine-free, gluten-free and contains no soy, artificial chemicals, flavors or colors.
Kramp Krusher comes in a salty, limón flavor – reminiscent of a margarita, the company suggested.