New J&J BabyCenter app feeds advice to parents of kids 1-8

SAN FRANCISCO – BabyCenter, a Johnson & Johnson company, on Thursday launched its new app Mom Feed for iPhone and iPad. Mom Feed provides bite-size ideas to time-starved parents, giving them expert advice for parents with children ages 1 through 8.

 

According to BabyCenter’s State of Modern Motherhood Report, digital resources are essential for moms beyond their child’s first year. In fact, nearly 30% of moms with children ages 1 and up say they use parenting/baby apps weekly or more often, and expert advice from parenting websites remains Mom’s No. 1 source for parenting-related information.

 

“We’re thrilled to be offering a new app that’s specifically designed to meet the needs of moms with children over age 1,” said Linda Murray, BabyCenter Global editor in chief. “We know moms are hungry for bite-size nuggets of information streamed to them throughout the day. Our Mom Feed app blends nuts-and-bolts parenting advice on topics like sleep, potty training and behavior, with hilarious mom stories and you’re-not-alone advice from other parents. Mom Feed is the best of BabyCenter in a convenient new package for our fans who’ve graduated from the pregnancy and baby stage.”

 

Mom Feed expands BabyCenter’s portfolio of successful apps, including My Pregnancy Today and My Baby Today, which have been enjoyed by new and expecting parents, and reinforces the company’s dedication to being there for Mom at every stage of her maternal journey.

 

Mom Feed will also be available for Android beginning October 1, 2015.