New protein bar for kids to hit shelves
ThinkKIDS, a new brand of protein bars for kids, is debuting at retailers this summer to help solve the daily tug-of-war parents face with their kids when choosing between snacks that are nutritious versus delicious.
According to the manufacturer, thinkKIDS contain 7 grams of protein and 3 grams of fiber, while limiting sugar to 4 grams per serving. Each bar is gluten free, GMO-free and made with no artificial flavors or colors.
"Snack and granola bars are a $3 billion dollar category. We saw a hole in the marketplace because many kids bars don't contain a lot of protein and can often be loaded with sugar," said Cherry Joh, senior marketing director for thinkKIDS. "Our challenge was to make a bar with the right nutritional profile and that also tastes great. That's why we taste-tested our bars with kids 6 to 12 years old and only their favorite bars made the final cut."
The bars are available in five flavors:
ThinkKIDS will debut in retailers nationwide this summer, starting with Target and Kroger.
According to the manufacturer, thinkKIDS contain 7 grams of protein and 3 grams of fiber, while limiting sugar to 4 grams per serving. Each bar is gluten free, GMO-free and made with no artificial flavors or colors.
"Snack and granola bars are a $3 billion dollar category. We saw a hole in the marketplace because many kids bars don't contain a lot of protein and can often be loaded with sugar," said Cherry Joh, senior marketing director for thinkKIDS. "Our challenge was to make a bar with the right nutritional profile and that also tastes great. That's why we taste-tested our bars with kids 6 to 12 years old and only their favorite bars made the final cut."
The bars are available in five flavors:
- Chocolate Chip – mini chocolate chips in a soft, doughy center and covered in chocolate
- Peanut Butter Cup – a combination of a peanut butter center and creamy chocolate
- Cookies & Creme – cocoa crisps and creme drops with a white creme coating
- Cinnamon Sugar Cookie – cinnamon in a soft center and just a hint of sugar
- Vanilla Cupcake – a classic cupcake flavor with real vanilla
ThinkKIDS will debut in retailers nationwide this summer, starting with Target and Kroger.