New Rainbow Light Vibrance multivitamin line targets millennials

SUNRISE, Fla. — Rainbow Light on Wednesday launched Rainbow Light Vibrance, a new premium line of non-GMO Project Verified multivitamins, specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials.



The new Rainbow Light Vibrance line was developed after the brand invested in extensive psychographic research of the millennial generation, recruiting a global market intelligence firm to conduct a quantitative research study on millennials' lifestyles. This research revealed the generational lifestyles that shape the way millennials live. Equipped with this data, the brand formulated Rainbow Light Vibrance to meet Gen Yers' unique nutritional supplementation needs.



"We discovered a number of factors that contribute to the way millennials live, which ultimately influence their nutritional needs for maintaining optimal health and wellness," stated Michele McRae, senior director of research and development at Wellnext, the parent company of Rainbow Light. "These insights enabled us to formulate targeted whole-food based multivitamins that address nutritional needs unique to millennials' lifestyles. Rainbow Light Vibrance provides custom-tailored nutritional blends of clinically researched ingredients that millennials need to meet the demands of life."



The Rainbow Light Vibrance line features eight different key multivitamins for Gen Y women, men, moms-to-be and teens.



The Rainbow Light Vibrance line is available for purchase online or at natural food stores and specialty retailers nationwide, the company stated.