New Zim’s Max logo looks to unify brand’s identity

NORTH LIMA, Ohio — Perfecta Products on Monday announced the rebranding of its popular Zim’s product line to Zim’s Max featuring a new logo and package design.

 

“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand,” said Perfecta Products’ director of marketing and sales Mark Smith. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise.”

 

The new packaging is a move to better position the Zim’s Max product line under a single identity. It connects all Zim’s Max products, new and old, through a cohesive visual presentation. With the rebrand, Zim’s Max also introduces the selling line, “Nature’s Best, Made Better”; accompanied by a new brand mark. The mark features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science on the right.

 

Distributed by Perfecta Products, the new Zim’s Max launch is slated to hit the shelves of major retailers nationwide starting this summer. All of the current Zim’s products will be available under the Zim’s Max brand, including Zim’s Max-Freeze.