Nexcare promotes donating blood through latest 'Nexcare Give Program'

ST. PAUL, Minn. - To raise awareness around blood donation, Nexcare Bandages on Thursday partnered with the Red Cross and supermodel Niki Taylor for the eighth annual Nexcare Give Program. The partnership celebrates the World Health Organization’s World Blood Donor Day on June 14, encouraging people to join the cause by pledging to support blood donation.

 

To honor those who “give” around the world, Nexcare Bandages and the Red Cross are offering a limited-edition collection of bandages with the theme “Feel the Beat, Give Blood.” The bandages feature five vibrant dance-inspired designs reflecting different styles and cultures from around the globe.

 

“I am proud to team up with the Nexcare Give Program each year, with the mission of sparking a critical dialogue around the vital need for blood donation,” stated Nexcare Give spokesperson Niki Taylor. “For me, the cause is also a personal one. Following a car accident 15 years ago that left me in critical condition, the efforts of the American Red Cross and their brave donors saved my life. In honor of World Blood Donor Day, I am sharing my story and encouraging people around the world to support blood donation, inspiring their friends and families to join the cause.”

 

The initiative began on June 6 and continued throughout the week of World Blood Donor Day (June 14) - individuals who came to give blood at a participating Red Cross blood drive or blood donation center received the limited-edition Nexcare Give Bandages.

 

Those who show support and share personal blood donation stories with friends and the “give” community are encouraged to use the hashtag #GiveInspires in their posts, tweets and photos.