Niche pain relievers making headway

While the big four analgesic manufacturers — Bayer, Pfizer, McNeil and Novartis — command the lion’s share of retail ad support behind their mega analgesic brands, Prestige Brands and BedRock Brands are making headway promoting their niche pain relieving products, including Ecotrin, BC and Goody’s Headache Powders for Prestige and St. Joseph’s Aspirin for BedRock.

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