NPA launches social media initiative

WASHINGTON The Natural Products Association on Monday announced its first step into the social media space through its newly launched Facebook pages and Twitter feeds in an attempt to keep NPA members informed about federal and state activity that may impact their business and to help consumers easily identify personal care and home care products.

“Consumers can get the information they want about natural products by connecting with NPA and the Natural Seal through these popular and powerful social networks,” stated John Gay, NPA executive director and CEO. “NPA will offer up-to-date information about the issues facing manufacturers, retailers and consumers of natural products just when they need it.”

NPA plans to further expand its online presence next year through such other social media platforms as blogs, LinkedIn and YouTube.