NuGo Nutrition acquires Gnu Foods FiberLove bar portfolio

PITTSBURGH — NuGo Nutrition on Thursday acquired Gnu Foods FiberLove bars. As the newest member of the NuGo portfolio, the fiber bars will have the same exact recipe as FiberLove bars, but with a new name to emphasize their taste: NuGo Fiber d'Lish.

 

Fiber d'Lish holds a unique position in the nutrition bar market, as an all-natural, high-fiber bar with a proprietary blend of soluble and insoluble fiber, and an extensive range of soft-baked flavors.

 

"There are NuGo bars to match virtually every healthy lifestyle. Knowing the benefits of diets rich in fiber – like reduced risk of heart disease and diabetes, and improved digestive health – we really wanted to offer our customers a superior and tasty, on-the-go fiber option," said David Levine, CEO of NuGo Nutrition. "After searching for the best fiber bar recipe, we realized it had already existed with FiberLove bars. Bringing the bars into the NuGo family as NuGo Fiber d'Lish matches our commitment to excellence, and further strengthens the NuGo brand."

 

"The mission at Gnu Foods has always been to redefine the fiber experience by giving people an enjoyable and easy way to get the daily fiber they need," said Andrew Brooks, CEO of Gnu Foods. "NuGo's extensive retail distribution and broader product portfolio will help spread delicious, healthy fiber to a wider audience of active consumers."

 

Fiber d'Lish will be NuGo Nutrition's first un-coated (non-enrobed) bar for consumers seeking a high-fiber treat. Soft-baked in ten fruity, nutty, and dessert-like flavors, the Fiber d'Lish bar recipe has received accolades for taste, nutritional value and efficacy, NuGo reported.

 

The unique mix of six grains and seeds in Fiber d'Lish bars, combined with the added benefit of prebiotic inulin, provides a combination of soluble and insoluble fiber not found in other bars. All Fiber d'Lish bars provide 12 grams of fiber (48% daily value) in 130 to 160 calories, and use non-GMO project verified ingredients.

 

The Fiber d'Lish line of bars also features nine vegan flavors, and all bars are certified Kosher by the Orthodox Union.