NuGo Nutrition acquires ProMax sports nutrition bars

OAKMONT, Pa. - NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category known for creating protein bars for several lifestyles, on Wednesday announced it has acquired the sports performance brand, Promax from Promax Nutrition Corporation.

Terms of the transaction were not disclosed.

Promax has been a mainstay in the sports nutrition category for more than 20 years. NuGo recognized the legacy potential of the Promax brand and will leverage its expertise in the nutrition bar category and extensive sales network to create a solid growth platform for the brand under NuGo's umbrella, the company stated.

"We recognized thatwith Promax's great taste and attractive retail pricing, combined with our dedication to the brand and nutrition bar category expertise, Promax has enormous potential for growth," commented NuGo CEO David Levine.