Nutrabolt launches FitJoy Protein Bars

BRYAN, Texas – Nutrabolt, parent company of Cellucor, recently announced the arrival of FitJoy, a new premium fitness lifestyle brand. First to arrive in the FitJoy brand family are FitJoy Protein Bars. Each bar provides 20 grams of protein and is gluten-free, GMO-free and free of artificial colors, flavors, sweeteners and added preservatives.

“Most protein bars force us to choose between the taste and experience or a healthy ingredient profile," stated Doss Cunningham, CEO of Nutrabolt. "I’ve been disappointed by seemingly ‘healthy’ protein bar options that are either dry, chewy and mediocre tasting or loaded with artificial flavors and sweeteners. We created FitJoy to give active consumers a protein bar that doesn’t force them to compromise.”



FitJoy is now available with the introduction of six protein bars at GNC, Vitamin Shoppe and other specialty retailers.