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Nutrabolt partners with social media star Demi Bagby

5/30/2019
Nutrabolt, the parent company of C4’s pre-workout products and Xtend, announced a new partnership with athlete and social media star Demi Bagby.

Bagby, who have over five million followers across her social media platforms, was also a nominee for Best Health and Wellness influence at the 2019 Shorty Awards, the company said.

"I'm always living life to the fullest, and now I'm excited to partner with C4 and Xtend to do it with even more energy!" Bagby says of the new partnership.

In addition, she partakes in such activities as ninja warrior, calisthenics, surfing, dancing, bodybuilding, acrobatics, tactical training, parkour, cheer, gymnastics and snowboarding.

"We couldn't be more excited about our partnership with Demi," Katie Tershel, the director of partnership marketing at Nutrabolt said. "With her explosive energy, on-the-go lifestyle, positive fitness message, and incredible attitude, she's a perfect fit for our brands. Demi embodies the 'Energy to Perform' tagline of our carbonated C4."

The Austin-based company's C4 product contains a zero-sugar, zero-carb, and zero-calorie formula supports explosive energy, mental alertness, and improved overall performance, the company said. It currently can be found on the shelves of such retailers as Walmart, GNC, The Vitamin Shoppe or a local gym, and is expanding availability to several convenience stores as well.
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