Oi, or Organic Initiative, is reaching a brand new wave of consumers.
The feminine hygiene brand announced that its collection of 100% certified organic products now can be found on Walmart shelves.
“Our initiative is to be the new norm, and we invite all women to make the healthy, certified organic feminine choice. It’s a small change each month every woman can make for themselves and for our world,” Oi CEO Helen Robinson said.
A whole owned subsidiary of New Zealand’s Organic Initiative Limited, Oi’s main goal is to improve women’s health and sustainability across the world, the company said.
The brand’s full portfolio of organic cotton tampon, pads and panty liners are free from synthetics, chemical sprays, perfumes and dyes, and are biodegradable.
Oi’s products also can be found at major retailers, supermarkets and health shops.