Online consumer resource tool KnowYourOTCs.org launched by CHPA Educational Foundation
BONITA SPRINGS, Fla. — Now in year two of its commitment to expand consumer education, the Consumer Healthcare Products Association Educational Foundation on Tuesday unveiled a new name and look for its online hub. KnowYourOTCs.org has replaced OTCsafety.org as the go-to source for consumers seeking information on the safe use, storage and disposal of over-the-counter medicines.
“The way consumers seek health information is ever-evolving, and our foundation is evolving with them," said Emily Skor, CHPA Educational Foundation director. "Over the years, we have worked to meet consumers wherever they are. Through partnerships with retailers, we provide information at the point of purchase. Partnering with healthcare providers enables us to reach consumers at the point of care. Online, we have pursued many avenues to reach consumers seeking information on OTCs through sponsored content on premiere health sites, parent blogger ambassador work and targeted social media engagement. The new website is critical for growth in all of these efforts as it a unique online resource for consumers, and we will drive them to it through all of our touch points in all of our foundation campaigns, initiatives, and partnerships.”
Designed to help consumers “take their healthcare personally,” the mobile-friendly website will guide consumers making OTC decisions wherever they are — be it the pharmacy aisle or their child’s bedside. Visitors of the website will benefit from an expanded ingredient index, children’s dosing charts and tips on safe medicine storage and disposal.
CHPA Educational Foundation partner the National Council on Patient Information and Education noted that the updated resource will be a great tool for consumers. “At the National Council on Patient Information and Education, we are dedicated to educating consumers on the safe and appropriate use of medicines. We are excited by the launch of CHPA Educational Foundation’s new consumer website KnowYourOTCS.org,” reported Ray Bullman, NCPIE EVP. “The new website will be a tremendous asset in helping empower consumers to take their healthcare personally and we look forward to working with the CHPA Foundation on efforts surrounding this issue in 2015.”
In addition to unveiling the new website, the CHPA Educational Foundation Board was elected today during the CHPA’s Annual Executive Conference. The board members are as follows:
Christopher DeWolf – CHPA Educational Foundation chair and president and CEO, Lil’ Drug Store Products;
Emile Lee – VP, North America Communications, Consumer, Johnson & Johnson;
Ernesto Levy – VP marketing, North America, Novartis Consumer Health;
Scott Melville – president and CEO, Consumer Healthcare Products Association;
Jeffrey Needham – EVP and general manager, U.S. Consumer Healthcare, Perrigo Company;
Stephen Neumann – VP consumer insights and consumer relations, Bayer Consumer Care;
Claire Payawal – VP global public affairs for Pfizer Consumer Healthcare; and
David Tomasi – marketing director, Vicks North America, Procter & Gamble.