Oprah plug helps drive Carmex sales

DESTIN, Fla. Carma Laboratories was one of seven companies featured on Oprah’s “Faces behind the brand” aired Jan. 15, specifically its Carmex band of lip care products, significantly driving consumption across Wal-Mart and Target Carma executives reported at the ECRM Cold & Cough and Allergy conference held here earlier this week.

Nobody in the live Oprah audience helped drive those sales, however. Each walked out of Oprah with a four-year supply of Carmex.

Carma launched its new strawberry-flavored tube at the ECRM show following a strong consumer reception of its strawberry-flavored stick last year. Carma also introduced aa three-tube volume pack, which is “growing at twice what the category is growing,” reported Mike Pitesch, Carma national sales manager.