Optimum Nutrition brings velvety smooth flavor to market with latest launch

DOWNERS GROVE, Ill. - Optimum Nutrition on Tuesday announced the arrival of the newest flavor addition to its Platinum HydroWhey line – red velvet cake. The product offers ON's hydrolyzed whey protein formula in a delicious, on-trend flavor for athletes seeking the most advanced fast-acting whey protein for muscle building and recovery.

"Red velvet cake is an in-demand flavor – but it wasn't enough for ON just to jump on the bandwagon," stated Stuart Heflin, director of North America marketing for ON. "Our iteration had to meet our high ON standard for innovation and the result is a formulation that captures the taste of red velvet cake perfectly – including the hint of cream cheese frosting."

The new Platinum HydroWhey delivers fast-digesting whey protein that provides essential nutrients to help support muscle recovery after an intense workout. Each serving contains 30 grams of protein, 15.5 grams of naturally occurring essential amino acids and nearly nine grams of naturally occurring and added BCAA's, including leucine, isoleucine and valine. The powder is instantized to mix easily with a spoon and can be combined with water, milk or milk alternatives like soy or almond milk.

"By hydrolyzing whey protein isolates to break larger proteins down into smaller pieces, these ultra-pure whey isolates in our Platinum HydroWhey get into your system rapidly, helping the muscles to start recovering from heavy training," Heflin said.