OraSure prepares nationwide TV promotion campaign for in-home HIV test

BETHLEHEM, Pa. — HIV test maker OraSure Technologies has appointed a new executive to head its consumer marketing division as it prepares to launch a nationwide TV campaign on Saturday.

The TV campaign will be timed to coincide with World AIDS Day on Saturday and will air on MTV, A&E, BET, E!, Bravo and Logo, as well as on the NBC reality show "The Voice" on Dec. 17.

OraSure also announced the appointment of Kathleen Weber as SVP and general manager of consumer products, reporting to president and CEO Douglas Michels. Weber previously served as SVP at Pfizer Consumer Healthcare, directing the global Rx-to-OTC switch team and managing products, such as Advil, Neosporin, Bengay, Purell and others.

"We are very excited to have Kathy join OraSure to lead our consumer products business," Michels said. "Kathy brings extensive consumer healthcare experience to her role at OraSure. Her leadership will be instrumental in supporting the successful U.S. launch of our OraQuick In-Home HIV Test and expanding our consumer products business in both the U.S. and international markets."

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