Panasonic to enter hearing aid biz

SAN DIEGO Panasonic on Monday announced that it will enter the hearing care business in the U.S. market.

"As a leader in audio and video products for more than three quarters of a century, and a long history in hearing products in the Japanese market, Panasonic is well positioned to participate in the convergence of audio products and hearing aids," stated Yoshi Yuasa, corporate SVP Panasonic Corporation of North America. “We believe that Panasonic hearing instruments have the potential to help audiologists provide more desirable solutions to their patients while helping to build Panasonic's reputation for other types of healthcare solutions as well."