ParaPRO develops lice educational tool on Web site

CARMEL, Ind. To help school nurses and parents educate children about head lice, ParaPRO last week developed a Head Lice Educational tool kit that can be accessed and downloaded at www.dritchy.com.

“A search on the term “head lice” on Google will return over 1 million links,” stated Roland Bydlon, director of marketing at ParaPRO.  “ParaPRO has created a fictional character Dr. Itchy and a disease awareness web site www.dritchy.com to help health care professionals inform caregivers, parents and children about head lice in an entertaining but educational way. The web site does not recommend a particular product or therapy. Our goal is that professionals and caregivers will go to Dr. Itchy first for reliable information about head lice and treatment options.”

Currently, ParaPRO is developing a prescription head lice treatment called NatrOVA. NatrOVA is twice as effective as Nix, the company stated, citing a recent comparison clinical trial that compared the two lice remedies across 400 households. And unlike Nix, the company noted, NatrOVA also kills nits, or the lice eggs.