PepsiCo announces Health Warrior acquisition
Health Warrior, a nutrition company that focuses on creating such plant-based products as nutrition bars, will be joining the PepsiCo portfolio.
The Purchase, N.Y.-based company announced its acquisition in a transaction that will further expand its reach into the nutrition category.
“We're thrilled to welcome the innovative Health Warrior brand to the PepsiCo family,” Al Carey, CEO of PepsiCo North America, said. “We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space.”
Founded in 2011, Health Warrior was created by Dan Gluck. Shane Emmett and Nick Morris, who wanted to help make nutrient-dense food more accessible to consumers. The brand’s products are low in sugar and made from non-GMO and gluten-free ingredients, the company said.
“We're fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people,” Shane Emmett, CEO of Health Warrior, said. “With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior's growth. This is the whole reason we started the company.”
Emmett will continue to lead the business from its current headquarters in Richmond, Va. In addition, the health-focused brand will be placed under the PepsiCo Hive, which is a newly created entity within the company that is focused on growing emerging, smaller brands.
“This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio,” Seth Kaufman, president of PepsiCo North America Nutrition and who oversees The Hive, said. “Health Warrior is a nutrition-forward trailblazer that can provide great insight into high-value categories and consumers, while benefitting from our expertise and resources to bring plant-based nutrition to more people.”
The Purchase, N.Y.-based company announced its acquisition in a transaction that will further expand its reach into the nutrition category.
“We're thrilled to welcome the innovative Health Warrior brand to the PepsiCo family,” Al Carey, CEO of PepsiCo North America, said. “We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space.”
Founded in 2011, Health Warrior was created by Dan Gluck. Shane Emmett and Nick Morris, who wanted to help make nutrient-dense food more accessible to consumers. The brand’s products are low in sugar and made from non-GMO and gluten-free ingredients, the company said.
“We're fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people,” Shane Emmett, CEO of Health Warrior, said. “With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior's growth. This is the whole reason we started the company.”
Emmett will continue to lead the business from its current headquarters in Richmond, Va. In addition, the health-focused brand will be placed under the PepsiCo Hive, which is a newly created entity within the company that is focused on growing emerging, smaller brands.
“This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio,” Seth Kaufman, president of PepsiCo North America Nutrition and who oversees The Hive, said. “Health Warrior is a nutrition-forward trailblazer that can provide great insight into high-value categories and consumers, while benefitting from our expertise and resources to bring plant-based nutrition to more people.”