Personal care co. to deliver educational resources for prostate cancer patients

PHILADELPHIA SCA Personal Care North America on Wednesday announced that the company is teaming with Men’s Health Network and Us TOO International, a prostate cancer education and support organization, to get men talking about urinary incontinence with a series of online, offline and grassroots activities.

As part of the effort, Men’s Health Network and SCA Personal Care North America, through its TENA brand, worked together to create LockerTalk.com, a virtual “locker room” that provides men, including those suffering or recovering from prostate cancer, with the straight-talking educational resources they need to manage their urinary incontinence issues through a discreet community of resources.

“Not surprisingly, research indicates that the Internet is a man’s No. 1 source for information about sensitive health topics such as incontinence,” commented Spencer Deane, VP marketing SCA Personal Care North America. “We hope to provide men with a valuable resource they can turn to for information, guidance and support. We just launched TENA MEN, a line of protective underwear and guards designed specifically for men because we understand the importance of supplying men with resources and products created with their unique needs in mind.”

To help reach men and their loved ones affected by this condition, Us TOO International, a grassroots, non-profit prostate cancer education and support network, will collaborate with SCA to develop educational resources including a male urinary incontinence brochure.

“Men recovering from prostate cancer go through a lot both physically and mentally,” commented Tom Kirk Us TOO president and CEO. “Once they get past the struggle with diagnosis and treatments they can be left with serious post-treatment issues like urinary incontinence, which can leave them feeling confused and embarrassed.”

“We know men talk about their favorite sports teams, but what they aren’t talking about is urinary incontinence, which may affect their ability to play or enjoy their favorite sports,” stated Scott Williams, VP Men’s Health Network. “We encourage men and their loved ones to visit LockerTalk.com to get the straight-talking information they need in language they can understand.”