Pfizer freshens up vitamin aisle with new product
MADISON, N.J. — Pfizer Consumer Healthcare on Wednesday announced the launch of Centrum VitaMints, a multivitamin that offers consumers the essential nutrients they can enjoy like a mint.
“Americans want to live well — they want to eat right and exercise often — however they are often short on the time needed to support an active, healthy lifestyle,” lifestyle and wellness expert Bahar Takhtehchian said. “By offering a multivitamin in a flavor many consumers love, Centrum VitaMints give consumers an on-the-go option they enjoy like a mint that helps support energy, immunity and metabolism.”
Centrum VitaMints in Cool Mint flavor is intended for adults, and includes such nutrients as Vitamins A, C, D and E. Serving size is two minty chewables daily which can be taken with or without food or water.
“Pfizer Consumer Healthcare is committed to bringing a range of exciting new Centrum multivitamin formulas to market that seamlessly fit into Americans’ everyday lives, including Centrum VitaMints, a surprisingly and refreshing mint tasting multivitamin that breaks through in a category traditionally known for tablets and gummies,” Robert Uccardi, director for Centrum at Pfizer Consumer Healthcare, said.