P&G to discuss Metamucil brand in webisode

CINCINNATI Procter & Gamble will begin emphasizing the point of difference of its Metamucil fiber supplement brand beginning March 1 with a new television commercial and webisode.

Metamucil is the one of the only fiber supplement brands made with psyllium fiber, which gels to help remove waste and reduce cholesterol.

New packaging will also debut this summer that will emphasize Metamucil as a “Multi-Health Fiber,” calling attention to some of the lesser-known health benefits of Metamucil, such as its its cholesterol lowering benefit.