P&G kicks off third annual Give Hope program for breast cancer

CINCINNATI Procter & Gamble, in partnership with the National Breast Cancer Foundation, once again will raise awareness and educate women about the importance of early detection in helping increase women's chances of breast cancer survival.

To expand the  P&G-NBCF Give Hope program, P&G is offering two special editions of its BrandSaver coupon booklets to consumers. For every BrandSaver coupon redeemed from the booklets, a two-cent donation will be made to the National Breast Cancer Foundation. The Give Hope BrandSaver coupons will be distributed in newspapers on Sept. 26 and Oct. 10. Additionally, P&G also will introduce special limited-edition pink products in honor of Breast Cancer Awareness Month in October.

Such brands as Venus, Swiffer, Tide, Downy and Olay will be included in the money-saving coupon booklets, P&G said.

In related news, P&G and NBCF will team up with "Dancing with the Stars" judge Carrie Ann Inaba for the second year in a row to continue helping spread the word about this program and the importance of early detection.

"I've seen the importance of early detection first hand when my mother was diagnosed with breast cancer two years ago. She was lucky to have caught it early, and her cancer is in remission," Inaba said. "I hope other women will hear my story and learn more about early detection and its importance."