P&G’s ThermaCare acquired by Wyeth Consumer Healthcare

MADISON, N.J. Wyeth Consumer Healthcare’s acquisition of Procter &Gamble’s ThermaCare brand has been finalized, Wyeth reported, according to published reports.

Terms were not disclosed.

ThermaCare, the leading brand in the heat/ice pack category as measured by Information Resources, Inc., generated sales of $51.1 million for the 52 weeks ended July 13, across food, drug and mass (minus Wal-Mart) channels.

ThermaCare fits Wyeth’s strategy to accelerate growth through innovation, organic geographic growth and strategic acquisitions in the division’s base business, which includes pain management, respiratory, nutritional, gastrointestinal and topical products, the company stated in announcing the deal in July.

ThermaCare will join the company’s pain franchise that includes Advil.

The heat wraps are manufactured in Albany, Ga., in a facility that will be maintained by Wyeth.