Pharmavite to incorporate SmartLabels across Nature Made line

NEWPORT BEACH, Calif. — Pharmavite and consumer retail software firm Qliktag Software announced Tuesday a partnership to incorporate SmartLabel across Pharmavite's line of Nature Made brand products.



"We have always been committed to providing our customers with the highest-quality products and to answering their questions about our ingredients and their benefits," stated Tim Toll, Pharmavite EVP, chief customer officer and general manager international. "The SmartLabel initiative makes it easier than ever for our consumers to get the answers they need. We found Qliktag to be the right partner for us to digitally deliver information on our Nature Made vitamins and supplements and to manage our product data."



"We're excited to announce this partnership with Pharmavite," added Mike Briggs, EVP sales and marketing, Qliktag Software. "We have a great platform and a longer term view of digital product information delivery which doesn't end with deploying SmartLabel but goes beyond ensuring brands have a solution to consistently update and refresh product information their customers' needs."