Pharmavite's Nature Made sponsors private Idol concert

NEW YORK American Idol star Kimberley Locke last week performed a private concert in honor of National Women’s Health Week, an event that was sponsored by Pharmavite’s Nature Made Liquid Softgels, a new line of liquid softgels.

More than 750 pairs of tickets were awarded to New York-members of Pharmavite’s online loyalty program, Nature Made Wellness Rewards. More tickets were given away by Pharmavite representatives in Time Square the day before the concert, and awarded on local radio stations for the two weeks leading up to the event.

As part of the sponsorship, Pharmavite presented a donation of $10,000 to the Society for Women’s Health Research.

“I’m honored to partner with Nature Made in their support of the Society for Women’s Health Research to inspire women across America to take control of their health,” stated Locke. “As a woman who has triumphed over the challenges we all face in maintaining a healthy lifestyle, I encourage women to make a promise to invest in their own personal wellbeing.”