PL Developments expands into VMS space

WESTBURY, Westbury, N.Y.  — PL Developments on Tuesday made its strategic entry into the VMS marketplace. PLD intends to serve the consumers of this dynamic market in three ways, including through U.S. retailers under own brands, as a development and manufacturing partner to marketers of branded products and directly to consumers.



“Our extensive capabilities in product development, cGMP manufacturing, packaging and distribution will be valuable for all stakeholders in the $40 billion VMS market," stated Brad Larson, VP sales PLD. "PLD has been successful in the OTC market by leading in innovation, regulatory compliance and operational excellence. We will bring this discipline to the fast changing environment of VMS.”



Joining the PLD team as commercial general manager, Health & Nutrition is Emily Brooks, an industry leader for 17 years who possesses an expertise in nutritional product development, ingredient benefits, marketing and global value chains. Prior to joining PLD, Brooks was the senior director of worldwide product marketing at Herbalife.



“Bringing someone with Emily’s experience and expertise speaks to our level of commitment and enthusiasm to this growth opportunity,” noted Evan Singer, president of PL Developments. “Emily’s ability to work with our team of more than 1,100 associates to identify gaps, create revolutionary new products and build new, global competitive business and marketing strategies will drive long-term, profitable growth for PL Developments and our global partners in the VMS industry.”



In addition to its new efforts in the VMS marketspace, PL Developments will continue to offer its retail clients an industry leading portfolio of OTC pharmaceutical products for sale under the retailer’s store brand.