Poise taps Kris Jenner for campaign

NEW YORK — The Kardashian matriarch Kris Jenner has signed on to be part of Poise’s “Great Women in History” series, launched last year, to highlight the fact that many great women throughout history have had to contend with light bladder leakage, Poise manufacturer Kimberly-Clark announced Thursday.

“Like millions of women, I have my own experiences with LBL, but I’ve never let it keep me from living life to the fullest,” Jenner stated. “Inspired by the impact that last year’s ‘Great Women in History’ series had on women with LBL, I’ve teamed up with the Poise brand to help women understand that LBL is common and manageable, so it shouldn’t stop them from doing great things and being the incredible and accomplished women they are.”

In honor of Women’s History Month in March, Jenner portrayed Rosie the Riveter, an American cultural icon, representing millions of women who also may have dealt with LBL but didn’t let that hold them back from doing great things.

The call to action will draw women to the website 1in3LikeMe.com to write a caption for Jenner’s photograph relaying the LBL story from Rosie the Riveter’s perspective. Each visitor who submits a caption automatically will be entered for a chance to win a trip to a destination featured in the “Great Women in History” series and to have her LBL tagline featured with the photo on MyDaily.com/1in3.

Poise will donate $1 for every woman who participates in the campaign to Women’s Health Foundation, an organization committed to championing women’s pelvic health issues.

“By introducing Kris as Rosie the Riveter, we are adding fuel to the national conversation we ignited last year,” stated Amy Schubin, brand manager for Poise. “We are committed to arming women with LBL with the knowledge that they are not alone and that the Poise brand offers protection to help them be themselves.”