Prestige Brands expands partnership between Goody's and NASCAR driver Dale Earnhardt Jr.

 

 

MARTINSVILLE, Va. — Prestige Brands on Monday reiterated that it is expanding its partnership between Goody's and NASCAR driver Dale Earnhardt Jr. The announcement was first made at the Goody's Headache Relief Shot 500 at Martinsville Speedway on Sunday. Earnhardt went on to win the race.

 

The expanded partnership marks the first time Earnhardt — who has been a spokesperson for Goody’s for the past two years — will drive a Goody’s-sponsored car. Beginning in 2015, and extending through 2017, Earnhardt will drive the No. 88 Goody’s car in one race each year in the NASCAR XFINITY Series.

 

“It has been a pleasure having Dale Jr. as a partner on the Goody’s team,” said Joseph Juliano, brand director for Goody’s. “His success on the track and his commitment to his fans is an inspiration to all of us. We're thrilled he won our sponsored race at Martinsville — it is the perfect start to our expanded partnership.”

 

During pre-race ceremonies, Goody's and Earnhardt also premiered a new video and launched the #Fastest88 Trivia Contest. Beginning Oct. 26, racing fans will have 88 days to enter the contest for a chance to win one of two grand prizes or one of 11 additional prizes.

 

“Working with the Goody’s team has been a great experience for me, and I am excited to be expanding our partnership,” Earnhardt said. “Goody’s is a special brand with many fans that are devoted to its fast pain relief. I am looking forward to meeting some of those fans through the #Fastest88 contest.”

 

The #Fastest88 contest will extend for 88 days, and fans will be quizzed on Earnhardt-related trivia questions. Every eight days from the start of the contest, questions will refresh, with 11 winners being selected by correctly answering the five questions with speed and accuracy. Two grand-prize trips to attend NASCAR races in Martinsville, Va., and Fort Worth, Texas, will be awarded to entrants selected in a random drawing from entries with the highest average score. Contestants can visit Fastest88.com for rules and information.

 

Goody’s Powder, part of the Prestige Brands portfolio, became the first non-automotive sponsor in NASCAR in 1977 when it signed the legendary Richard Petty as a spokesperson. Petty’s partnership with Goody’s thus started one of the longest-running relationships in sports promotion. Earnhardt is a third-generation NASCAR driver and two-time Daytona 500 winner. He has won the National Motorsports Press Association Most Popular Driver Award for 12 years in a row.