Prilosec OTC fires up a BBQ tour for NASCAR fans
CINCINNATI The Prilosec OTC BBQ Shootout Series kicks off Friday, Procter & Gamble announced, before the Samsung 500 race commences at the Texas Motor Speedway in Fort Worth, Texas this weekend.
Through a partnership with Speedway Motorsports and Speed TV, segments from Prilosec OTC BBQ Shootout Series competitions will begin airing April 3 at 7 p.m.
The BBQ Shootout Series is a Prilosec OTC sponsored event that rolls into NASCAR cities in the week before a race that gives NASCAR fans an opportunity to taste best-in-class BBQ, meet NASCAR drivers and win tickets to upcoming NASCAR Sprint Cup Series races. On the Wednesday or Thursday before each Prilosec OTC BBQ Shootout Series competition, select NASCAR drivers and pit masters will appear at participating Walmart locations in each race city for cooking demonstrations, BBQ sampling and autographs, P&G noted. Consumers in attendance will also have the opportunity to win tickets to that weekend's NASCAR Sprint Cup Series race.
"It's such a great opportunity to work with a brand that not only invests in the sport of NASCAR but also appreciates the passions of its fans," stated Jeff Burton, NASCAR Sprint Cup Series driver.
Prilosec OTC sponsors Burton’s No. 31 team.
In addition to the Texas Motor Speedway, Jeff Burton and competing pit masters will join the Prilosec OTC BBQ Shootout Series at the following locations and times:
- Richmond International Raceway - April 30-May 2
- Lowe's Motor Speedway - May 21-24
- Indianapolis Motor Speedway - July 23-July 26
- Bristol Motor Speedway - August 20-22
- Atlanta Motor Speedway - September 3 - 6