PureBrands, LeBron James roll out new Facebook campaign for Sheets Energy Strips

NEW YORK — PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

Beginning Dec. 13, entrants will have 45 days to submit their creative take on Sheets' advertising campaign through the Sheets Facebook page, and the winning commercial will have their spot aired on national television and in movie theaters nationwide in 2012.

The top six commercials as determined by the most number of "likes" after 45 days will be featured on the Sheets Facebook page in the "Finals." Then, LeBron James and a panel of judges will vote on the winning commercial.

Utilizing social media to engage consumers is a pinnacle of the early success of Sheets, the company stated. The brand launched with a viral video featuring Danilo Gallinari, which attracted more than 300,000 views and has developed several successful Twitter and Facebook campaigns, including a mobile Twitter initiative with international recording artist Pitbull's national tour.

"At Sheets we continue to look for ways to innovate, and we're excited to engage our consumers in a unique fashion to get them involved in the evolution of our advertising campaign," stated Warren Struhl, CEO of PureBrands. "We look forward to seeing the originality of our consumers and thus being able to provide them with a national platform to showcase their talents."

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