Quest Nutrition choreographs new product launch with original music video

LOS ANGELES - Quest Nutrition and performance artist Bonnie McKee earlier this week partnered to debut the newest Quest Bar flavor, Blueberry Muffin with an original branded dance-pop song called “Stud Muffin.” Timed with the release of the Blueberry Muffin bar, Quest also released a retro-inspired music video for the song with cameos from YouTube dance phenomenon WilldaBeast Adams and fitness stars The Hodge Twins.



 “As an independent artist, I love collaborating with brands,” McKee said. “Especially when it’s a true artistic collaboration like this one."



“We wanted to create something special for Quest Fans when launching the Blueberry Muffin Quest Bar,” said Nick Robinson, Quest Nutrition chief marketing officer. “It’s not every day you get to work with someone as innovative and talented as Bonnie McKee, especially when writing an empowering anthem about a protein bar. And Bonnie delivered something far beyond what we ever imagined.”



Hip hop choreographer and YouTube dance sensation, WilldaBeast Adams, elevated the project with exciting contemporary movement. One of his main tasks was to create an easily replicable 8-count that Quest turned into a healthy social activation, encouraging fans get up and move by showing off their #StudMuffinMoves on social platforms like musical.ly and Instagram.



The Blueberry Muffin Quest Bar is now available at GNC, Vitamin Shoppe and specialty retailers nationwide, as well as QuestNutrition.com.