RB scouts CES for next self-care disruptor
LAS VEGAS — Dave Challis, RB VP innovation, is bringing RB's Healthier Tomorrow Challenge to CES through Indiegogo in an effort to bring to bear RB's industry expertise, business connections and mentorship to the kind of technology innovators eager to create the next industry disruptor.
"Innovation through entrepreneurship is a huge part of our business. It's in our DNA, which is why this collaboration with Indiegogo is such a perfect fit," Challis said. "We're always on the lookout for innovators who we can partner with to discover new solutions that will enable our consumers to lead healthier lives and happier homes. This program enables us to connect with passionate thinkers around the world that, similar to us, are willing to disrupt the health and wellness space to make a real difference in people's lives."
RB is in search of Indiegogo campaigners whose innovations specifically fit within the following focus categories: respiratory, pain relief, health monitoring, sexual well-being and vitamins, minerals and supplements, the company stated. All Indiegogo campaigner submissions for the RB Healthier Tomorrow Challenge will be reviewed early in January next year and up to five finalists will be selected to pitch their ideas to RB leaders.
For example, RB is in search of drug-free innovations to help detect, relieve and prevent flu symptoms— such as diagnostics, air monitors, purifiers and wearables. For pain relief, RB is in search of TENS 2.0, a pain relieving device that doesn't include an allopathic solution. RB is also looking to disrupt baby monitoring with tools that help to keep tabs on baby’s vital signs, hydration status and temperature. And with regard to VMS, RB is hoping personalize the experience of health-minded consumers through wearables, sensors, or machine-learning apps to deliver suggestions tailored to their users.
RB, which acquired the intimacy well-being company Durex in 2010, is also looking to bring innovative intimacy solutions to market, including those that invigorate the intimate experience, such as VR technology, remote massagers and digital technologies.
The Challenge is aimed at accelerating the pace of innovation for entrepreneurs within the health and well-being sectors, providing an opportunity to deliver their ideas and products into homes worldwide.
In addition to industry-leading product development support and access to global supply chains, the finalists will be guided by an RB project partner and will receive mentoring from senior RB leaders. Interested Indiegogo health and well-being entrepreneurs worldwide who want to enter should visit https://enterprise.indiegogo.com/RBHealthierTomorrow to submit their projects for consideration by Jan. 17, 2017.
"We're very excited for this collaboration with RB as it strengthens our commitment to helping entrepreneurs through every step of their journey," said Indiegogo co-founder, Slava Rubin. "We've seen an incredible amount of growth among health and well-being projects on Indiegogo during the last few years. This program gives entrepreneurs a unique opportunity to be noticed by the RB innovation team and to work with them to bring their innovations to market faster."