Reckitt Benckiser encourages cough-cold germaphobes to #LysolThat
PARSIPPANY, N.J. — With Americans suffering from one billion colds each year, it's no wonder that people sometimes go to great lengths to help keep themselves and their loved ones healthy. What they may not realize is that with the extreme measures they take to avoid germs, they can almost become a different version of their normal selves, taking on an "alter ego" that practices preposterous, eyebrow-raising behavior. That's why Lysol, a Reckitt Benckiser brand, has developed a guide of common germ alter egos; shedding light on these ridiculous behaviors and providing solutions to #LysolThat.
Lysol challenges families to practice basic but effective hygiene habits like hand washing, proper sneeze and cough etiquette and regular surface disinfection to help prevent the spread of cold and flu germs rather than morphing into an awkward "alter ego" that resorts to extreme germ-avoidance behavior such as:
The Magician, who disappears from germy situations while conjuring props to assist with germ avoidance;
The Touch-a-phobe, who contorts to avoid contact with any surfaces;
The Defriender, who clears their social calendar during peak cold and flu season; and
The Avoidenator, who avoids all mass public gatherings.
"With the excitement and opportunities that each New Year brings, we want to help families put their best foot forward rather than take on extreme and ineffective behavior in order to avoid illness," stated Conor O'Brien, marketing director, Lysol. "As part of the Lysol mission, we are passionately committed to helping people stay healthy by educating them about the key steps they can adopt to help prevent the spread of germs. By practicing simple healthy habits like handwashing, you can feel good about the steps you're taking to avoid catching cold and flu and enjoy what matters most."
Lysol supports cold and flu prevention with a full range of products to effectively stop harmful germs from spreading. Lysol No-Touch Hand Soap removes 99.9% of bacteria from hands and Lysol Disinfectant Spray and Lysol Disinfecting Wipes eliminate 99.9% of germs on commonly touched surfaces.