Reckitt Benckiser launches Lysol-branded family health resource site

NEW YORK — In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, Reckitt Benckiser in support of its Lysol brand on Monday launched the site "Looking After You and Your Family" as part of the Family Health Series.

The strategic partnership tapped Education Marketing Specialists, CarrotNewYork, to develop a one-stop, content-rich website. “'Looking After You and Your Family' provides topical and timely health information from trusted industry leaders in a digest-style format that is easy to navigate,” Tom Bach, manager professional relations, Reckitt Benckiser said. 

The website covers the spectrum of life stages from pregnancy through the school years, and offers sections on a healthy home, immunization and emergency preparedness. A resources section offers those who wish to conduct additional research a vetted collection of health resources divided by topic.