MAHWAH, N.J. - RJM Licensing, in partnership with Arabella Enterprises, on Wednesday announced they have been signed by Retrobrands USA to help bring back Aspergum, a chewable aspirin product indicated to soothe sore throats, control fevers and provide all over pain relief.
With Aspergum, consumers get a product that has 89 years of brand awareness in a flavored chewable tablet. "We feel that 2017 is the perfect year to reintroduce Aspergum to the 100 million baby boomers who fondly remember this iconic brand," stated Jeff Kaplan, president Retrobrands USA. "Have a cold or a sore throat? Grab a delicious chewable Aspergum."
RJM Licensing is a full service licensing agency specializing in the representation of books, brands and artists. And Arabella Enterprises is a branding and licensing agency dedicated to the development of multi-million dollar brand extension programs through licensing.