Ricola enters immunity category

PARSIPPANY, N.J. - Ricola on Thursday announced the release of Ricola Herbal Immunity Lozenges, formulated with ginseng, vitamins C, B6 and B12, to help support the immune system and fight fatigue.

"The immunity category has exploded in recent years," stated William Higgins, regional president, North America at Ricola. "We are excited to expand our product portfolio into the category and bring consumers a proactive approach to wellness."

Born out of the insight that consumers have been seeking a product containing no artificial flavors, colors or genetically modified ingredients that supports the immune system and fights fatigue, Ricola pulled from its herbal innovation heritage to offer an immunity product that delivers a balance of key vitamins, plus ginseng, a known fatigue fighter.

"It is our highly concentrated, purified form of Panax Ginseng that works to fight the fatigue associated with today's busy lifestyle, a first in mainstream U.S. immunity products," explained Raymond Place, head of corporate product development and innovation at Ricola. "When combined with Chrüterchraft, the secret blend of 10 Swiss herbs found in almost all Ricola products, consumers will now have access to an immunity product that is not only effective, but tastes good too."

Ricola Herbal Immunity Lozenges in honey herb and citrus herb will be available Sept. 1 at CVS, Walgreens and Rite Aid stores nationwide.